What?

ROCK THE BLOG @ CeBIT Global Conferences

ROCK THE BLOG is the new Friday format at the CeBIT Global Conferences. A networking hub for bloggers and marketing and PR specialists on the lookout for new trends and exciting new topics in the area of blogging and corporate blogging.
Here you’ll be treated to outstanding keynotes from international speakers, plus brand-new formats like live hacks, speed dating and “Project Blogger”.
For 2016 we are striving for a balanced selection of themes from the areas of Media & Technology, Lifestyle, Automotive, Finance and Politics & Law. You can expect a genuine blogging highlight, since RTB16 is going to be louder, more vibrant and better than ever!

When?

March, 18
2016

Days
:
Hours

…until we rock the blog!

Minutes
:
Seconds

Where?

Hannover fair,
Conference hall 8

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Tickets

Be part of the second edition of ROCK THE BLOG at the CeBIT Global Conferences. Advance ticket sales have started!

Talk to bloggers, companies and agencies and let yourself be transported straight into the blogosphere – including lots of big and small surprises!

Become a Partner!

Interested in contributing even more and reaping the maximum benefits from ROCK THE BLOG for you and your company? We are open to any and all new ideas and would be happy to discuss any and all options, that are good for you and us.

Das Programm


Expert Stage
09:0010:00 Registration
10:0010:45 CEO KEYNOTE
10:4511:15 “Make Blog, not War”Dragana Djermanovic (BeeBlog Network)
11:1511:30 “Wie wir die Pressearbeit auf den Kopf stellen und warum britische Journalisten uns dafür lieben”Daryl Willcox (ResponseSource)
11:3012:00 “Digital Transformieren mit Blog und App – die interne TechPush App von OTTO”Ulrike Abratis (OTTO), Jörg Heinemann (OTTO), Ingo Stoll (neuwaerts)
12:0012:45 “The fear of missing out. Wie das Smartphone unserer Kommunikation eine Chance gibt”Dr. Steven Zielke (Nebelhorn)
12:4513:15 “Miüda macht’s möglich … oder wie eine Hündin über Instagram und Facebook das neue Neckermann Reisen Logo vorstellt”Martin Widenka mit Hund Miüda (Thomas Cook)
13:1513:45 „12min.me – 12 Minuten und keine Sekunde länger! Ignite Talks Special mit Überraschungsgast“Jörn Hutecker, CEO neuwaerts mit Special Guest
13:4514:15 “Influencer Marketing – how trends remove classic advertising. Why advertising agencies are afraid”Christoph Kastenholz (Pulse Advertising)
14:1514:45 “Search engine optimization in 2016 and beyond”Chris Raulf (Boulder SEO Marketing)
14:4515:15 “WordPress. Ein Blick unter die Haube.”Alexander Frison (inpsyde)
15:1515:45 “Lawful Influencermarketing”Dr. Beatrice Brunn (DLA Piper)
15:4516:15 “From IQ to weQ – is our economy prepared to face future challenges?”Christina Bösenberg (Leadership Associates)
16:1517:00 “30 Blogger, 17 Städte, 1 Blog”Silke Fennemann / Petra Sievers / Björn Reckewell (aboutcities.de)
Center Stage
9:0010:00 Registration
10:0010:15 Welcome
10:1510:45 “Mobilität als Service – der Kampf ums Dashboard”Sascha Pallenberg (Mobile Geeks)
10:4511:15 “Digital Transformation – how does it impact the customer?”Neela Montgomery (Otto Group)
11:1511:45 “CarUnity powered by Opel: Ein Automobilproduzent im Zeitalter der digitalen Transformation”Dr. Jan Wergin (Adam Opel AG)
11:4512:15 “Wie Influencer Pinterest erfolgreich nutzen (können)”Anna Neumann (Pinterest)
12:1512:45 “The epic battle for consumer attention”Geoff Ramsey (eMarketer)
12:4513:45 Networking Break
14:0014:30 “Die Angst vor der digitalen Öffentlichkeit”Brent Goff (Deutsche Welle) / Klaus Eck (eck consulting)
14:3015:00 “Employee Advocacy”Marylin Montoya (Sociabble)
15:0015:30 “Influencer Marketing at work with orange”Nicolas Chabot (Traackr)
15:3016:00 “Improving user engagement in today’s mobile and social world”Rohit Dhawan (Google)
16:0016:30 “Snapchat”Richard Gutjahr (gutjahr.biz)
16:3017:00 “Transforming your Digital Audience—Beyond Engagement”Dr. Michael Wu (Klout / Lithium Technologies)
17:0017:15 Closing
Open Stage
9:0010:00 Registration
10:0010:45 CEO KEYNOTE
10:4511:15 “Inbound Marketing als logische, verkaufsorientierte Folge des Business-Blogging”Adriano Tagliarina (TRIALTA)
11:1511:45 “The Classycloud – Lifestyle Blog of a Flight Attendant”Ji Kim (Blogging Flight Attendant)
11:4512:15 “Warum Content und Design im Marketing zusammengehören”Robert Weller (toushenne)
12:1512:45 “Blogger-Stammtisch: Das Erfolgsmodell aus München zum Nachmachen”Karin Hertzer / Elia Treppner (Bloggerstammtisch)
12:4513:15 “Snapchat als Türöffner für den Konsumenten”Louisa Dellert (Fit Trio)
13:1514:00 “Zum Status von Social Media- und Community Management in D-A-CH”Ben Ellermann (BVCM)
14:0014:30 “Blogbusiness done right. Best practices für Blogger und Unternehmen”Jan Homann / Simon Staib (blogfoster)
14:3015:00 “Gut schreiben allein reicht nicht”Thorsten Ising (code-x)
15:0015:30 “What happens when employees get social?” Andrew Spoeth (CA Technologies)
15:3016:00 “Next Level Shit: Innovatives Branded Storytelling” Sven Wiesner (beebop)
16:0016:30 “Youtube als Businessmodell”Sara Bow (sarabow.de)
16:3017:00 “Positionier’ Dich! Braucht man jeden heißen Scheiß in der Blogosphäre?!”Clara Moring / Ricarda Nieswandt (tastesherrif / 23qmStil)
17:0017:15 Closing

*vorläufiges Programm. Sprecher, Zeiten und Vortragstitel können sich noch kurzfristig ändern.

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Our stages

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Expert Stage

Case Studies & Chats

What works and what doesn’t? And what content truly rules? At our Expert Stage, up to 100 visitors can listen in on fireside chats, expert panels, debates and case studies presented by marketing specialists and bloggers.

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Center Stage

Pioneers & Visionaries

With seating for up to 500 people, Center Stage is the focal point of ROCK THE BLOG. Here you’ll find blog-savvy pros who will share their experience and knowledge with you in exciting keynotes, interviews and panel discussions.

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Open Stage

Ideas & Passions

The Open Stage is the place where bloggers, agencies and companies can share their ideas and knowledge with you in unusual and entertaining conference formats. A total of 60 seats makes this a cozy setting to talk and network.


Recap of #RTB15

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Click on these photos to go to our event gallery, featuring all the event reports on #RTB15. Some 800 attendees were wowed by high-profile speakers like tech blogger Sascha Pallenberg, fashion blogger Jessica Weiss from Journelles, marketing guru Klaus Eck, social media expert Ibrahim Evsan and professional blogger Karsten Lohmeier, with events taking place on three different stages.
While corporations like Vodafone, Burda, Continental, Daimler and Tchibo offered insights into the world of corporate blogging, visitors were treated to fascinating tips on successful “do-it-yourself” blogging from bloggers like Vladislav Melnik from Affenblog, Carina Herrmann from pinkcompass, Masha Sedgwick and Mel Buml from Gourmetguerilla.
Over drinks like vitaminwater, latte macchiato and apple juice, attendees met on March 20th to compare notes and make new contacts. By the end of the day something visitors to RTB15 definitely went away with was new ideas, inspiration and impressions to help them grow their blog business.

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